The principle
Only the finest homes. Only with complete attention.
I approach real estate on a singular standard: represent extraordinary properties the way hospitality once treated a regular — anticipate the need, protect the privacy, and never confuse activity with excellence. Thirty-five years in luxury service, enterprise negotiation, and technology — from Washington D.C.'s power tables to federal defense accounts — now applied to Winter Park, Baldwin Park, and New Smyrna Beach.
Exclusively representing buyers and sellers of luxury properties from
One million and up
One market, lived in
Winter Park, Baldwin Park, and the coast JR actually knows.
Precision, not volume
Hospitality instincts. Enterprise negotiation. Quiet technology. Private when it matters.
Discretion as a default
Off-market introductions, and privacy that isn't a feature — it's the standard.
Chain of Lakes · Park Avenue
Winter Park
Florida’s most considered town — lakes, canopy, and an address that still means something.
Historic Winter Park
The Vias
Brick streets, Spanish Revival, and the original Winter Park dream.
Gated Winter Park
Windsong
A gated lakeside compound inside the city — privacy without exile.
01 / 06
Broker's Open today
1271 Palmer Avenue
Single-story on a generous corner of Palmer and Temple: four bedrooms, a pool, a gas firepit, and a walk to the YMCA, Phelps Park, and Kraft Azalea Garden. Broker's Open today for cooperating agents.
- Tuesday, September 22 · 12:00 PM–2:00 PM
The advisor
Peter "JR" Keelin
A rare blend of generational Florida knowledge and precision-driven service. Hospitality-trained, enterprise-tested, and now representing the lakes, the Vias, and New Smyrna Beach with the same standard I once brought to Washington D.C.'s power tables and Fortune 500 rooms.
Begin your JR Keelin journey
Whether you are acquiring a lake house, introducing a private listing, or simply want a confidential conversation about Winter Park, Baldwin Park, or New Smyrna Beach — write first. The rest is arranged quietly.
Ask an advisor
Questions, answered
Who is JR Keelin?
- Peter "JR" Keelin is a Florida REALTOR® (license SL3653283) with Kelly Price & Company at 243 West Park Avenue in Winter Park. He represents luxury buyers and sellers in Winter Park, Baldwin Park, and New Smyrna Beach, with a hospitality-trained, enterprise-negotiation practice rather than a volume desk.
Which neighborhoods does JR Keelin specialize in?
- Winter Park 32789 — including the Chain of Lakes, The Vias, Windsong, J. Kronenberger, and the Venetian Canal — plus Baldwin Park in Orlando and New Smyrna Beach on Florida’s Atlantic coast. He lives the market he sells.
When is the Broker's Open at 1271 Palmer Avenue?
- Tuesday, September 22, 12:00–2:00 p.m. at 1271 Palmer Avenue, Winter Park — for cooperating agents. Buyers should write JR first for a private tour. The residence is listed with Kelly Price & Company at $2,195,000.
How do I tour a private listing?
- Write first. Off-market introductions are shown by appointment only. Use the private consultation form, or call 443.622.6767. Discretion is the default.
Does JR Keelin handle off-market Winter Park homes?
- Yes. Many of the finest houses in Winter Park never intend to trend. JR introduces private listings to qualified buyers and represents sellers who want a quiet launch before — or instead of — public MLS syndication.